Get more customers. Many people prefer to choose from the top results on the map, being there will drive more customers to your doors.
Increase credibility. When you appear on the top 3 choices on google maps, the customers will have more trust in you. More people are going to visit you even if you are not the nearest option.
Drive more traffic for your website. Appearing on the top of 3 will encourage people to check out your website and know more about your business.
Succeed your competitors. With Google maps on your side, customers and clients will feel you are superior to your rivals. You will seem a better and more logical option to choose.
GMB will turn google maps into your friend. It will tell the browser that you are the best choice and drive them to your doorsteps. Increase your sales and build better reputation with GMB.